Written by Mac N' Cheese Media
Many people and businesses think about videos in a very straightforward way. You have an idea, you hire a video company, you create a video, and that's it. Although this does accomplish the goal of creating a video, many miss out on the ability to truly maximize their shoot days and invest in their video projects by not thinking about all the different types of content that could be created from their shoot. Doing this will maximize your budget and connect with your audience in a more impactful way.
What's the point in creating varying types of content?
You may be asking yourself why it's important to diversify your content based on the platform you are putting your video on. The simple answer is that every business has different audience types that respond differently on various digital platforms.
For example, instead of posting the same video everywhere (which will turn your audience off), you may place the full long-form video on your website while cutting a short, super engaging cut of the video in portrait mode for Instagram reels. This way, people can consume the content based on the platform they’re using. These smaller, more consumable pieces of content can also lead viewers back to your main centerpiece video.
Where are all the places my content can be seen?
After you have developed the overall goals and a blueprint with tips on creating a website for your business, the next step is making it easy for website visitors to find content. To do this, make sure your page hierarchy is clear.
Social Media Today suggests bucketing your content by theme and importance. Try physically drawing a plan as you create a high-level outline. Most people freeze up at this point so it’s important to visualize your website structure!
Social Media video tip: Social media is typically consumed on a phone, which is why it is important to make your videos in various formats such as portrait or square formats! These will take up more space on the screen and grab the attention of a user who is scrolling quickly through their feed.
How do we do this for our clients?
Mac N Cheese Media recently partnered with the Harlem Globetrotters to create a video of their players attempting 22 Guinness World Records (view on YouTube), which was a once-in-a-lifetime opportunity! The primary concept was to create a singular long-form (10 - 15 minute) piece of content to showcase every record they attempted. However, we knew it was important to maximize this video shoot and brainstorm other video ideas as well that could be created and used by their marketing team to showcase the World Record attempts.
Over 2 full days of shooting, we were able to capture enough footage to allow us to create multiple videos and get the most out of our shoot. We were able to maximize their investment in the video project and also gave them the ability to tell the story of their broken records in different and compelling ways. Additionally, it allowed them to connect with their audiences on different social platforms to build awareness of their new world record attempts.
So the next time you are thinking about a video project or upcoming marketing campaign that utilizes video, think about the many ways that you can get the most out of your shoot! Your viewers will thank you for allowing them to consume the content in different ways depending on what device, app, or site they’re viewing!
We'd love to chat about your upcoming project and discuss how we could help you get the most out of the shoot to produce content for your business's marketing. Ready to chat? Click below to get started!
